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Social Media Workshop- The Basic Ingredients

Workshop Description – Half Day

Social Media tools, like Facebook, LinkedIn and Twitter, are the most convenient ways to keep in touch and share with others your personal life but they can also be dynamic and powerful marketing tools for your business and projects as well.

This half day, hands-on workshop is a practical introduction to Social Media Marketing – Facebook, LinkedIn, YouTube, and Twitter to connect, and engage with your customers – and convert potential customers and learn of opportunities to build community and brand awareness.

Phyllis Garland will teach you how to make them work for you by providing you with a valuable workbook, tips, and tools on how to maximize your business exposure using social media.

What we’ll cover;

How to promote and leverage your Social Media efforts
How to create your Facebook profile for maximum impact
How to set up and edit your Facebook business page
How to drive even more traffic to your business page
How to create a Facebook ad for more traction
Facebook Page vs. a Facebook Group ~ Choose a Facebook strategy that works best for your business
How to get started on Twitter, build followers, send messages, retweet and reply
How to monitor your brand/business (and competition) on twitter – and connect with potential customers
How to use 3rd party Twitter tools to find people, monitor conversations and save time
How to use 3rd party tools to find and gain people interested in your tweets
Discover the essential twitter tools to manage the conversation and be effective
The best tips on how to set up your Linkedin profile and use Linkedin effectively
Other online communities and tools essential to your social media strategy
A game plan so you can manage (or delegate) social media in your business
Search Engine Optimization Tips and Tricks for Powerful SEO

PREREQUISITES: This course is not for absolute beginners – some familiarity with social media recommended. Laptops are optional – Computers (PC) are provided in the computer lab.

DATE: Friday, September 24th
TIME: 9:00 am – 1:00pm - includes a Mid-Morning Coffee/Snack Break
VENUE: San Mateo Library Computer Lab, 55 West 3rd Avenue, San Mateo
COST: $69.00 or bring a friend for $89.00

CONTACT: Phyllis Garland – Phyllis@phyllisgarland.com 650.548.9597

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